Frugi Spring Collection is here

There are three signs that tell me that Spring is here – daffodils in the park, easter eggs in the shops and the release of the Spring/Summer Frugi Collection at Born!

Well okay, this year we have puddles in the park and easter eggs have been on sale since December, but Frugi have brought out some fantastic new designs to make us all feel summery!

Frugi design and make their clothes from a child’s point of view – bright colours, fun styles and ultra comfy, with no scratchy seams or hard itchy labels.  All of their clothes, hats, bibs and blankets are fairly traded and made from 100% organic cotton – perfect for delicate skin and so soft & cosy that you won’t want to put your little ones in anything else!


This year, Frugi (appropriately based in Cornwall) are inviting us all to get partying on the sand with a gorgeous collection of kids beach festival clothes for spring and summer.  Girls can keep cool with this beautiful Reversible Pinafore Dress or get rummaging in the rockpools in the new Ocean Smock Top & Pull Ups Set. Staying nautical, we love these boys Sea Mates t-shirt bodies and they pair brilliantly with the supersoft and comfy Creature shorts.


For new arrivals, there are some fabulous summery babygrows, like the Festival Birdies, which can be paired with the matching muslin bib and cute knotted hat to make a great outfit and an ideal gift for parents-to-be!

Whatever their age, your little ones will need to be protected from the sun, when it eventually arrives!  Frugi have thought carefully about their sunhats, combining style and practicality with broad brims and neck shades, and cotton ties and elastic to keep them in place.

If you’re planning to party on into the evening (or for the inevitable cooler days!), the Frugi Reversible Snuggle Fleece will become a firm favourite and is an essential in the wardrobe of any toddler! Available in a Surf Blue Stripe or Red with White Spot, this snuggly fluffy fleece will keep your little one super cosy – and if it gets mucky, just turn it inside out and start again!

With the introduction of some great new styles and the return of some old favourites, the fun designs and super-soft comfort of Frugi at Born means that whether you’re beach bound or partying round a paddling pool, your little one will be all set!