Buy Aden + Anais (Red) to Save Lives - It's That Simple

In 2010, 1,000 babies were born every day with HIV. In 2012, that number was down to 700.  By 2015, that number can be close to zero. An HIV-positive mother can pass HIV on to her baby any time during pregnancy, labor, delivery and breastfeeding, so the transmission of the virus must be blocked at each stage. Treatment using antiretroviral drugs costs as little as 40 cents a day to prevent the transmission from mother-to-child.

In a bid to join the fight against AIDS and the transition from mother to baby, Aden + Anais have pledged that 10% of the retail price of every Aden + Anais Limited Edition item will go directly to the Global Fund to fight AIDS.  The Global Fund promotes partnerships between governments, civil society, the private sector and affected communities, the most effective way to help reach those in need. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and the Global Fund provides financing where verifiable results are achieved.  

When you buy an Aden + Anais product, 10% of the retail price goes from Aden + Anais directly to the Global Fund, bypassing (Red) who act only as the organisers.  100% of the money raised is used to help finance AIDS and HIV programs throughout Africa.

This Aden + Anais (RED) Musy Square 3-Pack can provide up to 5 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.

This Aden + Anais (RED) Muslin Swaddle 4-Pack can provide up to 12 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.









Choose (Red) and help fight for an AIDS free generation. Visit Born stores or check out our Borndirect website to see the Aden + Anais (RED) range and to find out more.