One of the highlights of my working week is when the new season's clothing arrives. It is just like Christmas - even though I spend quite a bit of time selecting the items, six months has passed since I last saw them so it's always a bit of a surprise when they are unpacked; I also feel nervous waiting for the reaction from staff and customers. Have I chosen well? Do they like the range? Sometimes I will love an item and everyone else hates it - the dreaded 'Marmite' effect.
One brand that everyone seems to love is Frugi, and very rarely do I get any negative feedback to the collection. This year the team have outdone themselves (again) and brought us a lovely range of summery trousers, tops, dresses and accessories. Featuring Frugi's trademark Cornish blue stripes and lots of nautical and countryside themes, there's something for everyone. Our customers love Frugi because of the quality, bright colours and fun child-friendly designs. We love selling the brand because it looks so cheerful in the shop, and we have very few, if any, quality issues. Plus the team are a pleasure to work with.
“With our fantastic new spring 2013 collection we have really brought together all elements of the Frugi ethos; Design, Quality, Ethics and Desirability. The intelligent, environmentally savvy and stylish Frugi customer will be delighted” says Kurt, co-owner with his wife Lucy. And we completely agree, and hope you do too!
~ Becky
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