Celebrate National Breastfeeding Week with 10% off all Breastfeeding Products & A Free Goody Bag!

National Breastfeeding Celebration Week runs from Sat 20th – 28th June 2015 and aims to raise awareness of the health and wellbeing benefits of breastfeeding for mothers, their infants and the long term public health for everyone.

We're joining in the celebrations by giving you a FREE BREASTFEEDING GOODY BAG when you buy a product from our range of Breastfeeding Pumps, Accessories and Books. Applies to online and in-store purchases through the week, while stocks last.

Also, leave a review about a breastfeeding product before the end of June 15, and we'll enter you into a Prize Draw where you could win a £20 Born Gift Voucher or a copy of The Food of Love - Your Formula for Successful Breastfeeding by Kate Evans, worth £12.99!

We're also offering 10% off all breastfeeding products and accessories* from tomorrow until the 28th June!

10% Off Bravado Pregnancy and Nursing Bras
These bras are our best sellers and are designed specifically to support your changing shape all day from the later stages of your pregnancy through birth, breastfeeding and beyond!

10% Off Lansinoh Breastfeeding Products
Lansinoh create quality products from breast pumps to breast pads to help parents enjoy the benefits and closeness of feeding their baby naturally.

10% Off Ardo Breastfeeding Accessories
Breastfeeding Accessories as recommended by hospitals & medical professionals to keep mums and babies happy and healthy.

10% Off Nursing Support Pillows by Joyfill
Nursing pillow filled with natural latex, ideal for supporting your back and your baby when breatfeeding and also great for support during pregnancy.

10% Off Nursing Covers by Bebe Au Lait
Gorgeous breastfeeding covers are perfect for nursing on-the-go, providing privacy for you and your baby

10% Off Jellystone Nursing Necklaces
Funky necklaces for your little one to play with as they feed - secured with a break-away clasp and made from soft silicon, free from BPA, Phthalates and PVC

10% Off Welcome World Breastfeeding Tea
The tea helps increase wellbeing of the mother and help ensure a good healthy flow of breast milk.

10% Off All Breastfeeding Books (for parents and for children!)
Whether you are seeking information, opinions or advice, our selection of breastfeeding books offer support and shared experiences about feeding your baby naturally.

Visit our full range of Breastfeeding Products and Accessories at Borndirect.com

*offer excludes Breastpump Hire, Nursing Chairs and the new Ergobaby Breastfeeding Support Pillow.