Christy Turlington Burns Designer Ergobaby Carrier

Ergobaby has partnered with Every Mother Counts, the organisation founded by former 'supermodel' Christie  Turlington Burns. Christie is a mother of two and wife of Actor and Director Ed Burns, she founded Every Mother Counts "To help raise awareness about the global tragedy of maternal mortality, hundreds of thousands of women continue to die needlessly each year due to complications in pregnancy and childbirth but the truth is that we can prevent up to 90% of those deaths. Through partnerships like this one with Ergobaby we will be able to heighten awareness for maternal health and hopefully inspire millions of people to take action on this issue."

Every day 1,000 worldwide women lose their lives due to complications caused by pregnancy or childbirth, leaving thousands of children having never met their mothers and older siblings motherless.  Although reproductive health issues are the leading cause of death worldwide among women aged 14 to 44 years, experts estimate that 90% of these deaths are preventable. This is not a developing world phenomenon, this happens in the UK too.



The range consists of 2 designer carriers and bags. Not all will be available in the UK.

At Born we work with ante-natal teachers and childbirth educators who are creating a shift in maternity care. Sometimes a woman's whole experience can be altered by a bit of knowledge she learnt in an ante-natal class or from a practitioner that she would not have heard had she not made the decision to go to that particular class or talk. When you have the information it is then possible to make informed choices about the care you want during labour and postnatally.  I believe we have personal responbility for our own and our families health. Pregnancy and birth is a time when this is more evident then at any other time in your life. Should you need a contact for a Practitioner or class we would be more than happy to share our contacts of trusted people with you. Please feel free to email us.

Born is 13 Today

13 Years ago Georgina and I opened the doors to our Gloucester Road store.  We took over the premises on Christmas Eve 1999, and spent the next 3 months decorating, shop fitting and buying stock.  It's interesting to see just how few of those suppliers are still around.  This industry is tougher than most think. The subject matter, babies, is of course wonderful, but the 'industry' that surrounds it is not so cute.

We set out to be different. Not selling things we felt people really didn't need and choosing products that were 'best in class' and things that we ourselves would want to use.  13 years ago we struggled to find suppliers to fulfill our buying remit. Now we are spoilt for choice, which is a good thing, because it means that suppliers are more conscious of how products are made and the people who make them. It means our stores and web site are now heaving,  and Bristol looks very different from the picture above.



One thing we've always been really selective about is our choice of pushchairs.  The factories they are made in are of paramount importance. Why would we sell a pushchair made by a child or someone in forced labour? The reality is that there are still companies for whom the morality of this is not an issue, but for us it definitely is. As is the materials they are made of. Unfortunately due OTT British safety standards our strollers and cots are laden with unnecessary chemical fire retardants. That's why when Orbit Baby Strollers came along we were very excited to know about their commitment to avoid using these chemical in their strollers. They are the 'Worlds Greenest Stroller'. So we were very excited when they said to us that they wanted to celebrate their UK launch by giving away a pushchair to one of our lucky customers, to highlight just how eco friendly their brand is.

Last year Orbit Baby were bought by Ergobaby, the manufacturers of brilliant baby carriers.  They are also the brand that is most similar to us in its ethos. They don't just sell carriers and pushchairs, they are promoting an ethical and heart centered parenting  lifestyle, and one that leaves behind a legacy which our children and future generations will be proud of.  For us it's fitting that we get to celebrate our birthday by launching a competition with them.

In the next few days we'll be sending out information on how you can be in with a chance to win an Orbit G2 Stroller. To make sure you get that email you need to be on our mailing list. Go to our home page and fill in your email address in the box at the bottom of the page.

~ Eva

What's the best baby carrier for me?

Nothing's quite like coming into one of our stores for a sling fitting but here's a quick run down of our favourite carriers and why we love them. We've chosen nine of the best carriers for nine of your everyday situations:


1. The Moby wrap
We call it: "Best for newborns"


2. The ERGObaby Baby Carrier
We call it: "Best for toddlers"


3. The Manduca Baby Carrier
We call it: "Best for parents of different sizes"


4. Buckle carriers (ERGObaby Sport Baby Carrier pictured)
We call it: "Best for long walks"


5. The BB Ring Sling by Babylonia
We call it: "Best for breastfeeding"


6. The Caboo Carrier by Close Parent
We call it - "Best for plus-size parents"


7. Stokke® MyCarrier
We call it - "Best for gadget loving dads"


8. The ERGObaby Performance Edition
We call it: "Best for smaller parents"


9. Organic carriers (ERGObaby Organic Baby Carrier pictured)
We call it: "Best for Eco-parents"

If you can't come to our stores but would like to talk through our carriers a bit more, you can always call or email us.

Remember, we've got special offers on for Babywearing Week as well as a Facebook giveaway to win sling accessories. Keep on slinging!