This week Bugaboo launched to retailers its brand new stroller. The Bugaboo Buffalo is the 4th stroller in the Bugaboo family, positioned as an 'off-road' stroller - a distinct and very different pushchair from the others. The Bee+ is definitely the nimble city stroller, fantastic for the bus or tube. The Cameleon is exactly that, a city stroller but with the off-road capacity should you need it; it's the multicoloured fabric combinations that really earn it its name. The Donkey launched a couple of years ago and is the work horse of the family, carrying twins or siblings with ease.
The new Buffalo has elements of both the Donkey and the Cameleon, with its ability to fold with the seat frame on, and its chunky wheels.
Bugaboo is a worldwide brand, so just as we sell more Bee+'s in our London store where space is an issue, I expect there must be country and regional variations where Bugaboo is likely to sell more Buffaloes. Naturally Bugaboo knows this, and is launching it in those countries first, with a UK launch planned for autumn 2013.
What are your thoughts on the Buffalo? Do you think you need to go off-road to justify having one, or does the appeal of having something heavy duty that will carry lots appeal?
~Eva
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